The flagship business fest of the Business and Technology Management (BTM) department aims to bridge the gap between academic learning and practical business applications by providing a dynamic platform for students to showcase their analytical, strategic, and leadership skills
Teams receive a product or brief and must quickly create an ad or campaign—developing concepts, scripts, visuals, and a final pitch. A showcase of creativity, originality, and branding skills.
(For Undergrad Students)
PitchMetrics
A communication-focused event where participants pitch, justify, and defend their ideas in corporate style logical FGD rounds.
(For Undergrad Students)
BizMetrics
Participants tackle a real business problem, analyze data, develop solutions, and present their strategy across multiple rounds—testing both analytical and communication skills.
(For Undergrad Students)
PosterMetrics
Participants design business-focused posters, present and defend their ideas—highlighting clarity, logic, and visual communication.
(For School/College Students)
PitchMetrics
A communication-focused event where participants pitch, justify, and defend their ideas in corporate style logical FGD rounds.
(For Undergrad Students)
QuizMetrics
A fast-paced business quiz and problem-solving event for school and college students, featuring MCQs, cases, and team challenges
Beyond the Metrics is a national-level business and communication event organized by the Department of Business and Technology Management (BTM), Islamic University of Technology (IUT), featuring multiple flagship competitions designed to test strategy, creativity, and communication skills.
2. Who can participate in Beyond the Metrics?
Students from schools, colleges, and universities across Bangladesh are eligible to participate, depending on the competition category.
3. Where will Beyond the Metrics be held?
All on-campus rounds and final events will take place at the Islamic University of Technology (IUT) campus premises.
4. What are the events under Beyond the Metrics?
Beyond the Metrics features the following events:
BizMetrics – Business Case Competition (University level)
AdMetrics – Ad Making Competition (University level)
PosterMetrics—Poster Presentation Competition (School & College level)
QuizMetrics—Quiz Competition (School & College level)
5. Is cross university allowed?
Yes, of course. You may form your team for any team based competition with any students currently enrolled in an undergraduate program or School/College (depending on the competition).
6. How can participants register for Beyond the Metrics?
Registration can be completed through the official registration form available on the event website.
7. What is the prize pool for Beyond the Metrics?
Beyond the Metrics offers a total prize pool of BDT 420,000, distributed across all competitions.